Having lived in Monterey for 12 years now, I have come to love the Peninsula. It is my home, I cherish the people, the views, the food and the wine. I think Monterey County wines are the best in the world, even better than Napa. In fact, it baffles me that people would drive all over Napa, when Carmel Valley has a grip of tasting rooms in one garden draped walkable location. As my friend Mark Anderson from the Monterey County Weekly put it, "Yes, Napa's beautiful … But it's also over-priced, over-hyped, over-boutiqued and often over-booked." Here are some fantastic examples of great design on local wine labels, many with tasting rooms in Carmel Valley.
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And now for a plea for Boëté Winery. 
Please get a label redesign immediately. 

I'm sure that when you created this label in God knows what program (I have a scary suspicion it was MS Paint,) Papyrus seemed like a good idea at the time. I only hope it was 1997, as that would be the only excuse. Anyhow, it's 2012 now, and if my 94 year old grand mother could name that font, it has to go. Your wine is too good for this. I love the fact that you have one of only a few labels with a custom shape, which implies that your wine is so good that it breaks the norm. The choice of Papyrus as a font however, is second only to Comic Sans in the way of terrible choices. Time to invest in a good designer who can take your winery to a professional level in the 21st century.
For more information about Monterey County Wines, see the Weekly's list of tasting rooms, published in last weeks Winter 2012 Food and Wine issue. 
 


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